Billabong Girls

Billabong was founded on Australia's Gold Coast in 1973 by surfer and surfboard shaper Gordon Merchant and his partner. Those early days were rather inauspicious, with the pair designing boardshorts at home, cutting them out on the kitchen table and then carting the finished product around to the local surf shop to sell.

Through the 1990s the surf industry grew exponentially and professional surfing gained a newfound respectability. The company also followed its core customers into other boardsports markets, including skate and snow, where it replicated its proven business model.

in January 1999, Billabong debuted a line of clothing for girls and juniors. With Billabong Girls the company entered a largely untapped, niche market of young women, 16 to 22 years old, who often purchased young men's surf, skate, and snowboarding apparel.

Checkout more at www.billabonggirls.com