Neuw

Certain people collect records, watches and books. I collect jeans. Certain people collect items in pristine condition. I collect and archive garments that have been broken down, stained, altered and repaired. Garments that tell a personal story of survival, rebellion, freedom and rock n roll. The jeans out of the archive that I wear myself, I adapt by re-cutting, adding darts, repairs and tucks to give them the right fit and look. I call it 'Vintage Revision'. The idea to use 'Vintage Revision' as a brand concept, started to take form in 2006 in a house on Neuw Land Street in Brussels, Belgium, hence the brand name. Every pair of Neuw jeans have individual details inspired by traditional hand repair work and tailoring. The imperfections is what makes them special. I hope they will become your favourite pair of jeans.

All the best

Neuw

Available at selected stores; Albany, St Lukes, 277, Sylvia Park, Queensgate, Napier, Riccarton.