About Us

In 1990 Amazon made a pledge to the Youth of NZ.

We are going to get you dressed up in the most bangin’ board riding and fashion lifestyle brands that this epic country of ours and this big wide world has to offer.

In 2006 we partnered with the Billabong Group, and this bonding of Amazon with a hugely successful internationally established organization, has helped position us as the leading New Zealand street and beach inspired retail chain, with stores right across the country.

With 25+ stores and over 300 staff, Amazon is a New Zealand retail success story. Built on the premise of Best Brands, Latest styles combined with an honest dose of exceptional customer service.

Our vision is to be the best surf/skate/fashion retailer in the world and with award winning stores, epic crew and NZ / the world’s best Youth surf and fashion brands. We reckon we’re well on our way…